Digital Marketing Tips You Should Know
Let’s face it – it’s 2019, and the world becomes more technologically advanced with every passing day. In today’s increasingly digital age, it’s important to stay on top of the trends to keep your business relevant and in the spotlight.
There is no shortage of opportunities for promoting your brand with digital marketing (which we highly, 100% recommend doing!) but there are some things you should keep in mind and consider when it comes to advertising your business.
Our Top Tips for Digital Marketing
Take advantage of social media. Social media is a free resource! All you have to do is create an account (complete with your business’ branding) and utilize social networking. This means frequently creating posts and interacting with potential consumers in order to get your company’s name out there. Social media allows you to update and inform the world of your business with just a click of a button.
Tip: Take advantage of hashtags to get your posts seen by more people. Do research to determine the best hashtags to suit your business and your posts.
Create a blog for content marketing. Content marketing is described by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” With a blog, you can create articles filled with fresh tips, advice, news, and updates pertinent to your field of business. Spread these articles through social media and advertising to garner readers and attention. The idea is to create enrapturing content that brings consumers in and convinces them to choose your business.
Consider digital advertising. While digital advertising often comes with a price tag, it can be worth it! Paid advertising online places your business ad in the line of sight of potential consumers by using related websites and search terms.
Think of the banner ads you see filling the blank spaces of many webpages or the video ads that come before a YouTube video. These are types of digital advertising that millions of people see on a daily basis just by using the internet, and your business has the opportunity to be one of those ads!
Use email services. Email service providers like MailChimp, GetResponse, and Sparkpost are all designed to help your business get in direct contact with your customers. You can build and design your own emails for all of your business needs, such as promoting a new product, promoting a sales event, sending out newsletters, or collecting survey responses and reviews. Anytime you need to inform or update your customers, these platforms allow you to easily upload email lists and create an email suited to your requirements.
Promote online reviews. Many consumers determine where to spend their money based on the thoughts and feedback of other consumers in the form of reviews. We’ve all been there – comparing a five-star product to a three-star product and (usually) always going with the higher rated item. Businesses are the same way! Use online reviews to see what your customers think of your business. Use the feedback to improve your business and boost your customer satisfaction ratings. The more people that see how good your products or services are, the better!