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Digital Marketing Tips You Should Know

Let’s face it – it’s 2019, and the world becomes more technologically advanced with every passing day. In today’s increasingly digital age, it’s important to stay on top of the trends to keep your business relevant and in the spotlight.

There is no shortage of opportunities for promoting your brand with digital marketing (which we highly, 100% recommend doing!) but there are some things you should keep in mind and consider when it comes to advertising your business.

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Our Top Tips for Digital Marketing

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Getting your brand out there has never been so easy…

Social media plays a large part in the modern world. Studies show that 70% of Americans have at least one social media account, often more, and over 3 billion people in the world are active social media users. In addition, 90% of marketers say that using social media to promote their business increased their exposure.

Basically, that’s a lot of people loving and using social networks. If your business doesn’t have a social site presence (such as a Facebook page, Twitter, Instagram account or all of the above), you may be missing out on some serious growth potential. Not only that, social media is a cheap – mostly free! – way to get the name of your business out there. Need more convincing? Read on.
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Technology potentially eliminated the need for a common business tool...

While working on marketing and branding for a business, I started on the business card, which got me to thinking, “Does anybody really use business cards anymore?”. I get why they’re handy, obviously, but when we are living in a society that you could just as easily add someone’s contact information to your smart phone as you could be taking their card, are they worth the hassle? I took a dive into business cards to prove (or disprove) their relevance.
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Major Changes to Business Operations After the Digital Revolution...

It’s hard to imagine a time when technology wasn’t woven into almost every part of our day, but it doesn’t stop with personal use. Since the start of the Digital Revolution in the 1980s, technology has been effectively changing businesses from communication all the way to the infrastructure. In the past 30 years, technology and those in the IT industry have become an invaluable resource for progress and development. Just think, 5-10 years ago social media was struggling to create a consumer use, cell-phones were used simply for communication, and the App Generation was just beginning. Look at where we are today! It’s hard to think about all the ways that we will progress in the coming future, but as technology continually innovates we can be sure that this will happen. We looked at the top five ways that technology has impacted this generation of business and why we think they will continue to be impactful in the future.
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